Fawziyya has always had an appreciation for creating and creators. As a child she would repurpose old clothing into what her father affectionately called “a Fawziyya classic, eccentric,” creation. She followed this passion into a career in the fashion industry, after studying both international business and fashion and accessories design. She is always able to see the possibilities in everyone and everything; bringing them back to life. Her love of people and her innate talent for picking up languages has allowed her to travel the world with ease, gathering a lifetime worth of experiences to further inform her creativity.
As a constant sufferer of allergic reactions to many common skincare products, she was forced to simplify her routines. She began to explore naturally derived products; seeking her skincare in the fruit and vegetable aisle instead of the cosmetics aisle. Her travel inspired her to use typical kitchen staples in new ways. She would use rice water to make facial toners and turmeric and sugar to make skin softening body scrubs. Her sister, Kawthar, often calls her “ the DIY Queen.” For Fawziyya, it was not just about saving her skin, but also about living a more sustainable lifestyle.
A few years ago, while traveling to Trinidad and Tobago, she found that it was very difficult to find natural products in convenient places. After speaking with several people, she discovered some local brands who used indigenous ingredients to create natural products that worked.
She was inspired by the ingenuity of the local creators and how necessity can breed amazing innovation. This discovery motivated her to found Coup de Coiff, with the intent of sharing these naturally created, local treasures with the world. She believes that everyone should be able to access quality products that help them to look and feel their best.
As the Founder and CEO of Coup de Coiff she uses her 10+ years of professional experience in the fashion industry to create a sustainable and natural brand that helps entrepreneurs from around the world break through to the global marketplace, connecting people all over the world with brands they can trust.