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We are all bombarded each day with an astonishing offering of beauty products to choose from, but what really sets one apart from the other? How can you possibly know if one is truly better?

The truth is, it is not easy, but our goal is to help you out along the way. This is the first installation of our “Meet the Makers” series. We will highlight brands we have discovered and the people behind their creation. We will let them tell you what necessity bred their innovation and what sets them apart.

Check out our first feature of Electta Beauty.

 

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