Along with the wave of South Korean pop music, addictive sheet masks, and 10 step skincare routines, has come an appreciation for fermented foods. Kimchi any one?!?! Fermentation has been a staple in Korean culture for centuries. It is no surprise that the ever-inventive Korean skincare industry has been incorporating fermented ingredients into their cosmetics.
This year we are seeing a significant increase in food-based beauty and we are totally here for it! If it is safe enough to eat then nine times out of ten it is safe for you to apply on your skin and/or in your hair.
We travelled to Japan and took time exploring Kyushu. While there we visited the town of Ibusuki, which is known for its Hot Sand Baths. In Japanese this is called suna-mushi.
Keeping up with K-beauty trends can feel like an exercise in futility. Let us take the guess work out of figuring out what might work for you and check out our K-beauty Trend Alerts.
Everything you need to know about pollution protection products.