IMG_6829 - cdc team at Project BeautyExpo2018.jpg

Coup de Coiff

x

Project Beauty Expo

welcome to coup de coiff a division of rein coquette

At Rein Coquette our mission is to celebrate the timeless, conscious beauty practices of people around the world by creating a digital platform that brings global beauty standards to the mainstream.

The increase in globalisation and digital technology has directly impacted our access to information. In beauty, companies gained access to new audiences, but were challenged in knowing how to speak to a more diverse customer base.

Through our mission at Rein Coquette, we bridge this gap for both businesses and consumers. 

We do this via two platforms.

Coup de Coiff serves as a consumer-facing eDiscovery vehicle that exposes beauty enthusiasts to clean products, indie brands, and global beauty traditions inspiring a more inclusive beauty community.

Rein Coquette is our B2B resource that leverages the consumer insights from Coup de Coiff to advise beauty brands on effective strategies to communicate with new audiences and scale their businesses globally.

discovering project beauty expo

We attended PBE for the first time last year and were amazed by the energy, brands, and programming. Here’s what we thought!

let’s partner

After attending PBE, one thing was clear, we share the same goal of celebrating multicultural beauty and the indie brands that support women of color. That’s why we want to partner with you this year to promote and support PBE and the vendors who attend.

why us?

Take the hassle out of your pre-show prep, by letting us do some of the work for you and share your story!

  1. Our strength is connecting the brand story to its ingredients, their efficacy, and translating that to diverse audiences.

  2. Content will be shared across Coup de Coiff, Project Beauty Expo, and the Individual Brand Social accounts.

  3. Creating brand assets that live beyond PBE and help to expand your brand presence, sales, and story.

  4. We know your customer! After attending and covering multiple beauty shows as press, including, Project Beauty Expo, Beautycon, and Indie Beauty Expo, we have honed in what gets people excited to experience beauty shows. We leverage this insight to create compelling, creative content that tells your story.

what we offer

Package 1 - The Complete Brand Story
from 1,500.00
package options:
Add To Cart

Package 1 - The Complete Brand Story

  1. In depth brand interview

    • Deliverables include: 1 dedicated blog post, brand specific video, and a spot in an additional Project beauty Expo Spotlight Blog Post

  2. Social Media Campaign

    • 3 Instagram posts focused on your brand story, products, and ingredients

    • Follow the brand insta stories during PBE

    • Ability to share content across facebook, pinterest, and flipboard

  3. Free Growth Strategy Consultation

    • 1 hour session dedicated to helping you identify key growth strategies and executable steps to get to the next step for your business

limited quantities available


Package 2 - The Brand Introduction

  1. Five questions interview

    • Deliverables include: a spot in the Project beauty Expo Spotlight Blog Post

  2. Social media Campaign

    • 3 Instagram posts focused on brand story, products, and ingredients

  3. Free Growth Strategy Consultation

    • 1 hour session dedicated to helping you identify key growth strategies and executable steps to get to the next step for your business

limited quantities available


Package 3 - The Sales Strategy

  1. Pricing Strategy

    • We will partner with you to review your current cost structure and help you to optimize your pricing for wholesale and retail

    • Deliverables include: setup of a pricing tool to help you effectively update costs and price new products

  2. Sales Sheet

    • Deliverables include: 1 page sales sheet that can be used for communication of brand story and pricing to wholesale clients

  3. Free Growth Strategy Consultation

    • 1 hour session dedicated to helping you identify key growth strategies and executable steps to get to the next step for your business

limited quantities available

 

our work

next steps

We are excited to partner and would love to get started as soon as possible, let’s schedule time to discuss how we can move forward!