The Sustainable Side of Wine as a Beauty Elixir
As we sip on that glass of our favorite red, we all think of the news reports that wine can actually be good for you and it gives us solace. What if we told you that you could get the benefits of wine beyond simply drinking it and even better you would be helping the planet while doing so?
Let’s start with the raw ingredients: grapes
Wine starts off just like other foods and beverages as a whole food, grapes. Grapes are the largest produced fruit in the world, with the majority of grapes harvested for wine production.
Unfortunately, all grapes are not created equally. The skin and seeds of the grape contain ~95% of the powerful antioxidants that we want. Several factors impact the nutritional benefits of grapes. The good news, is that there are three easy ways to ensure you are getting the maximum benefits.
Type of grape: The color tells the story. Concord (blue) and red grapes have the highest nutrition.
Organic vs non-organic: Grapes are 5th on the Environmental Working Group’s Dirty Dozen list. This is a list of the most pesticide-laden produce that the group recommends purchasing organic when possible. If consuming as a whole food, another option is to ensure the grapes are washed thoroughly.
Raw or Fermented vs Dried or Processed: When grapes are dried into raisins, they lose some of their most vital antioxidant benefits and quadruple their sugar content. In Jams and Jellies the increase in sugar and reduction in fiber is even more out-sized.
Skincare Benefits of Wine
Red wine is loaded with antioxidants, most notably resveratrol. This powerhouse antioxidant helps to reduce acne, improve hyperpigmentation, and improve skin elasticity to keep you looking younger longer. Clinical studies support the use of resveratrol in skincare and sunscreens.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Applying resveratrol topically is an effective method to receive its benefits, however it is vital to note, that it is most effective when used over a period of time for sustained results. Basically, don't go home tonight and soak your face with red wine and expect results tomorrow morning. Think of this the same way you might consider other skincare treatments and use a product consistently for at least 30 days.⠀⠀
What makes it sustainable?
Pomace refers to the leftover grape skins, seeds and stems after wine production. There are several options to use this “wine waste” that vary based on the scale of the wine producer. Small producers tend to repurpose it as fertilizer, while larger producers are able to have the seeds pressed into grapeseed oil or use the ingredients for other forms of wine or wine byproducts.
Several factors increase the barriers to entry for smaller wine producers to effectively utilize their wine pomace for beauty products, most notably, cost.
Show me how?⠀⠀⠀⠀⠀⠀
Caudalie is our favorite example of creating an effective beauty product that enhances the sustainability of wine, but they are certainly not the only brands doing it. The good news is that now, even younger brands are getting in on wine-inspired products.
Some we are interested in trying are: