We had the pleasure of meeting Indie Lee herself at the Credo Beauty Meet the Founders Week in New York. She was inspired to create her brand after surviving a brain tumor that was believed to be caused by environmental toxins. Her product line is “an eco-chic collection of skincare products that combine style and sustainability without sacrifice.” More than being the brands namesake, she is also the chemist behind the skin loving products. Her session was both an introduction to her brand and a lesson in healthy natural skincare.

Indie Lee’s Lessons

            Your face is a road map of what is or is not working in your body. Good skin care is about more than just what oils, serums, or cream you slather on; it is also about nourishing your body from the inside out. What you see on the surface is often a reflection of what is going on internally. This could be a disturbance in the gut microbiome or everyday stress. It is important to listen to what your body needs. Maybe it is saying you are deficient in a certain vitamin or mineral. Maybe it is saying you need to work on your work life balance and get more sleep. Maybe it is even saying you need more sunshine and water. The signs are right there in the mirror, so have a listen!

            Oils break up oils. Did you know that oil-based skincare could be good for oily skin types? People with oily skin types tend to have larger pores and an over production of sebum. In response we tend to choose products that strip these excess oils from our skin. In doing so we also strip the natural essential oils we need to remain hydrated. Thus signaling to our skin that it needs to produce even more oil to stay balanced. Using oil-based or even water-based products without alcohol can remove excess dirt and oil without completely stripping the skin of the oils it does need. Don’t be afraid of oil, it’s a common adage that oily skin is naturally more moisturized and as such ages slower. Think of it as your own natural glow.

            What’s the difference between a day cream and a night cream? The answer is SPF! Your skin doesn’t know whether it is day or night. If you love your day cream, you can use it at night. “Marketers make night creams heavier, which can block cell regeneration.” Skin cells regenerate approximately every 27 days and unobstructive, quality skincare is essential to maintaining your body’s natural ability to repair itself. So pay attention to what your skin looks like after using heavier night creams. For some it’ll be nourishing but for others they can do more harm than good.

            You don’t need retinol and vitamin C to have good skin! After sunscreen most dermatologist will tell you than you need a good retinol and vitamin C serum to have healthy, ageless skin. As hoarders of vitamin C serums we were surprised to hear Indie say that all we need is hydrating products to achieve the same results. Skincare is a very personal thing and what works for one doesn’t necessarily work for another. But in this case she was right! Not that we are abandoning our love of vitamin C forever but we have noticed that we can maintain plump, bright complexions without it, by consistently using products with hydrating ingredients.

            Not all natural ingredients are good for you. Did you know that talc is believed to be carcinogenic? Talc is a clay mineral composed of hydrated magnesium silicate and in loose form is one of the most widely used substances, known as baby powder. “In February 2016, as the result of a lawsuit against Johnson & Johnson (J&J), a St. Louis jury awarded $72 million to the family of an Alabama woman who died from ovarian cancer. The family claimed that the use of talcum powder was responsible for her cancer. In May 2016, a South Dakota woman was awarded $55 million as the result of another lawsuit against J&J. The woman had used Johnson & Johnson’s Baby Powder for more than 35 years before being diagnosed with ovarian cancer in 2011. At least 1,200 other talcum powder-related lawsuits are pending.” Studies on talcum powder and its potential link to ovarian cancer are mixed. Some say there is a strong causal link, while others have inconclusive results. Some even refer to the results as “junk science”. There are many pending studies regarding the potential carcinogenicity of talc. The verdict is still out, but we won’t be using talc-based baby powder any time soon.

indie lee Products we love:


Brightening Cleanser

If you are not a “morning person” then this is the cleanser for you! Its invigorating strawberry scent is a welcome jolt to the senses and a great way to start the day. It gently cleanses without stripping the natural oils from your skin. This product contains coconut, sunflower, and strawberry seed oils, lycopene and hydrolyzed wheat protein. It is good for all skin types. I know what you are thinking, an oil-based cleanser on oily acne-prone skin is sacrilege! We were shocked too that it does not cause breakouts. If anything, it’s incredibly soothing and when left on for a few minutes, a light exfoliator. Being oil-based also makes it a great make-up remover. You can enjoy that amazing strawberry scent day and night!


Squalane Facial Oil

Like many green beauty brands, our quest to find natural, effective skincare is due to personal experiences with synthetic or harmful products. One skin concern has been acne and oily skin. Like many who have spent years flocking to dermatologist, we had a strong aversion to using oil on our skin. With great trepidation we began using the squalane facial oil as a part of our day and night time skin routines. To our surprise and relief, the oil did not cause more oiliness or breakouts. In the morning we add two drops to our favorite lightweight moisturizer but at night we use about 3 drops on its own as the last step in our nighttime skin routine. It absorbs quickly and doesn’t leave you with that heavy, oily, I just slapped bacon grease on my face feeling. For dry skin types, this has also done a good job of re-introducing moisture and reducing signs of dullness or skin fatigue.

Coq-10 Toner

Coenzyme Q10 is a powerful antioxidant that helps to balance the skin. This lightweight toner seals your pores shut and balance the skin pH. Maintaining a balanced pH helps to keep bad bacteria AKA as ACNE at bay. Say goodbye to pesky pores and hello dewy glow!


Rosehip Cleanser

If you have followed us for a while, you will know that we are rose-obsessed. We use rose water in DIYs, mix rosehip seed oil to turbo charge our favorite moisturizers, and use rose water as a toner. The Indie Lee Rosehip Cleanser is no exception. The light rose scent is a breath of fresh air in the morning and soothing at night. Indie personally recommended this cleanser for anyone with dry skin because it does not strip your skin of its natural oils.

Calendula Eye Balm

According Indie Lee this product was originally created as a diaper balm! Well, if it can keep babies hydrated and kissably soft why not our under eyes? The mango seed butter is supposed to “diminish dark circles, while calendula oil, beeswax, and lavender oil increase skin's elasticity.” In the summer when you sleep with the air conditioner on you can wake to very dehydrated skin; the same could be said for the heat in the winter. We feel like this balm acts like a barrier to lock in moisture from your skin care and natural oils all night long. When you wake, the skin around your eyes is supple and hydrated. While we love this balm on its own, if you like to layer your eye care products, this is a great final step.



At COUP de COIFF we aim to build a community around natural and organic products and to help small businesses grow. Meeting Indie Lee was inspiring because she exuded positive energy and encouraged community and collaboration.

"I don't consider other brands my competition. I think there is enough room in the space of beauty for all of these brands." - Indie Lee