4 FREE Methods to Learn About Financing Your Beauty Business
So you are ready to take your brand to the next level, but you don’t know where to start to get funding. The first step is getting informed. Sometimes even this can cost money, that you might not have. Here are four ways to connect and learn about financing your beauty business for free.
Leverage your network - thanks to social media, community groups and families we all have a wide network of interconnected people. Most often, there is someone willing to help or point you in the right direction. Don’t worry about seeming bothersome, and let them know what you are looking for.
Talk to your community leaders about what your needs are
Share updates on your business and needed next steps on your social media
Engage with other brands and their owners. Ask them questions about how they got to the next level.
There is a way to do this that is not annoying. Always make this a two-way conversation. Make sure that you are gracious and offer help in return. It could be as simple as helping with something they need or helping to promote their brand as well. Remember: If someone introduces you to anyone, thank them and ensure you follow up in less than 48 hrs.
Signup for Meetup, WeWork, and other groups that exist to promote communities of like-minded individuals.
Remember to pay it forward and always help other people and brands reaching out to you.
People love to talk about themselves. Ask them how they got started? Ask what was the most difficult and how they overcame it? Ask them what was the most unexpected challenge?
Listen and be authentic. Real relationships matter and this is what people want.
You can’t be everything to everyone. It is impossible to manage too many relationships. Identify people you truly connect with a build those relationships.
Engage with funding sources on their social media and subscribe to their publications and email letters. We intentionally say ”engage” vs “follow” because you want to be a part of the conversation, not sitting on the periphery trying to understand what is going on.
Leave comments and ask questions. Also share helpful information and people you discover as you connect.
Here are some of our favorites:
Investors / Funds:
Harlem Capital Partners
Culture Shift Labs
Groups & Orgs:
Female Founder Collective
Harlem Business Alliance
The most important factor in this process is committing time to learn. Make time to read funding publications and publications that provide support for small businesses.
Organize your inbox to read more of what matters. Many people don’t read information that could be helpful to them because the number of communications stress them out. There are many useful tools to help clean up your inbox so that you don’t miss helpful information. They are ony a quick google search away. Check out these helpful articles:
Also, take an hour and use Unroll.me , Unlistr or Unsubcriber tools to unsubscribe from publications that you don’t find useful. Alternatively, you can create a new email address that is purely used for professional matters only.
Don’t forget your local library or bookstore. They are helpful places to find useful books and to meet like-minded entrepreneurs.
Publications & Summits:
The Business of Fashion
Now This Money
Beauty & Money
Identify local firms and organizations that support small businesses. They typically have resources and can help you to determine what you need. Check out this post from Digital.com for more.